Social media marketing (SMM)
Social media networks provide sufficient resources to achieve all marketing goals that can be achieved with traditional marketing strategies. On the other hand, social media marketing cannot replace traditional marketing.The introduction of social media marketing altered the marketing process dramatically.Companies are using social media marketing more and more intensively and all ocating a significant part of their marketing budgets to social media. Everyone can see that the interest in the advertising industry has increased. Marketers can overcome some traditional market trends by using in-market strategies. Today’s conversation is not one way communication, it involves two parties. Marketers can use social media to communicate with customers and analyze their findings.